WalletPlusModule · florists
Not just a webshop. A revenue engine for the florist.
The Florist module is the WalletPlus webshop, loyalty club and marketing, with a purchase flow built for flowers: the bouquet, the size, the card, the day and the recipient. The customer orders on the florist's own site, and every order builds the florist's own customer list.
The purchase flow
From bouquet to door. Five steps.
01
The bouquet
Bouquets, plants and gifts in categories by occasion, season and price. Anything that cannot be made today is marked.
02
Size and add-ons
Standard, large or luxury. A vase, chocolates or wine can be added. The price follows every choice, and so does the average order value.
03
Card message
The customer writes the greeting, and it follows the order all the way to the receipt, so the right words go with the right bouquet.
04
Day and recipient
Delivery on a specific day to an address other than the customer's own, or Click & Collect in the shop. Delivery zones and closing days decide what can be chosen.
Brug guiden til at planlægge levering og leveringszoner i blomsterbutikken.
05
Payments
MobilePay, Apple Pay, Google Pay and card. The order lands in the shop straight away, and the customer gets a confirmation by SMS and email.
The toolbox
Everything is included and tailored to flowers.
The same engine as in our other modules. What we have swapped out is the design and the purchase flow. The rest is tools that already generate revenue.
Online sales and payment
The florist's own webshop on their own domain, with the payment methods the customer already uses.
Click & Collect
The customer orders and pays online and collects in the shop when it suits them.
Local delivery
Delivery zones and delivery days you set yourself. The bouquet reaches the recipient on the right day.
Customer data and CRM
Who buys, how often, for whom and for which occasions. The customer becomes the florist's own.
Loyalty club and rewards
Points and rewards that turn one purchase into the reason for the next.
Reminders before special occasions
Mother's Day, Valentine's Day, birthdays and wedding anniversaries. The customer is reminded before it is too late.
Reorder in one click
The last bouquet to the same recipient can be ordered again in one click.
Upselling in the basket
A vase, a card and chocolates are suggested while the customer orders. This is where the average order value grows.
Local visibility
Local SEO, so the florist is found when someone in town searches for flowers. On top of that come local campaigns on social media, SMS and email in the florist's name.
The florist's own app
The whole customer experience gathered in an app with the florist's name on the customer's home screen.
Chains and networks
The chain gets the overview. The shop gets the revenue.
If you have many stores under one brand, we connect them to the same platform. The chain sets the framework for brand, range, campaigns and customer experience, and each store gets the tools to create more local revenue.
One shared data foundation
Revenue, online and in-store sales, new and existing customers, average order value, repeat purchases, geography and campaign effect. For the whole network and for each individual store.
Centrally managed, locally adapted
We host both the central platform and the local sites. Products, campaigns and offers are changed centrally or locally, without every change having to go through a development project.
The customer journey, all in the chain's own world
From purchase in the store to webshop, delivery, loyalty club and repeat purchases. The customer data stays in the chain's own world, not with a marketplace.
Special price for chains
One agreement for the whole network, with a price that fits the size of the chain. Our economics only grow when revenue does.
You do not need to start with the whole network. We suggest 10–20 selected stores and measure revenue, repeat purchases, loyalty and average order value. The results become the basis for a wider rollout. See chain management →
Integration
Built on top of what you already use.
WalletPlus does not replace your POS. We are a development house, and we build the integration with your existing setup, so webshop, shop and data work as one.
Your POS
Orders and sales land in the same place as today, both online and in the shop.
Your product data
Range and prices are pulled from your own systems, so the webshop does not need maintaining on the side.
Your brand
The florist's own domain and design, with the chain's brand where it belongs.
Data that flows both ways
We pull data in and push orders, customers and sales on to you.
Know-how for your day-to-day
Read more in our guides
Webshop for chains and networks
Split responsibility, range and data between the chain and the shops.
Next step
Let us show you what your webshop could become.
We look at your shop or network, your range and the sales you have today. Then we show you how the Florist module would look for you. You get the calculation whether you say yes or no.
Read the guide: webshop for a flower shop → · Work it out in the growth calculator →
Or call: 61 10 00 83 · sales on weekdays 10–16