Legal

Privacy policy

This privacy policy describes how WalletPlus ApS ("we", "us", "our") collects, uses and protects your personal data.

1. Data controller

WalletPlus ApS is the data controller for the personal data we collect about you. You can contact us at

2. What information do we collect?

Contact details (name, email, phone number) when you fill in our contact form

Company details (the name of your business) that you provide

Technical data (IP address, browser type) via cookies

3. Purpose of the processing

We use your information to contact you about our services, to deliver the service you have requested, and to improve our platform.

4. Retention

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, or for as long as the law requires.

5. Your rights

You have the right of access, rectification, erasure and restriction of the processing of your personal data. You may also object to the processing and request data portability. Contact us at

6. Facebook and Instagram (Meta)

If you as a business choose to connect your Facebook page or Instagram account to WalletPlus, it happens through Meta's own login, where you approve the access yourself. In that connection we receive and store:

The name and ID of the Facebook pages and Instagram accounts you administer and choose to connect

An access token from Meta, stored encrypted and never shown in the interface

The ID and status of the posts we have published on your behalf, plus statistics on their impressions and engagement

The access is used solely to publish the content you have created and approved in WalletPlus yourself, and to show you the results of the posts. We do not read your private messages, we do not use data from Meta for advertising or profiling, and we do not pass it on to third parties.

7. Deletion of data and withdrawal of access

You can disconnect Facebook or Instagram at any time in the WalletPlus admin under Loyalty → Content Lab. The connection and the associated access token are deleted from our database immediately. You can also remove WalletPlus' access directly at Meta under Settings → Apps and Websites. If you want the other personal data we hold about you deleted, you can write to

We confirm the deletion no later than 30 days after your request.

8. Cookies

Necessary cookies make the website work and are always set. Cookies for statistics and marketing are set only if you accept them in the cookie banner.

If you accept statistics and marketing, we use:

Meta pixel (Facebook): measures which ads lead to enquiries with us

Meta's Conversions API: sends the same events from our server. Contact details you have entered yourself (email and phone number) are sent as unrecognisable codes, so Meta can recognise you without us handing over the information in readable form

Google Analytics: statistics on visits to the website

Meta and Google process the information in the USA. You can change your choice or withdraw your consent at any time under "Cookie settings" at the bottom of the page.

9. Complaints

You have the right to lodge a complaint with the Danish Data Protection Agency if you are dissatisfied with our processing of your personal data.

Last updated: October 2026