Tool · webshop and ordering

The customer shops with you. Not with a marketplace.

Webshop and ordering is the core of WalletPlus: your range, your domain, your customer. No middleman owns the order afterwards. The engine is the same whether you sell food, flowers or coffee on the go. What changes from industry to industry is the design and the purchase flow.

604orders in four months
DKK 262average order
2,7items per order
61 %of orders have at least one add-on

Example from the Restaurant module: the figures come from one real restaurant on WalletPlus, a pizzeria with a grill, four months after they went online. We have not put a name to it, but they are their own figures and not an average.

The Restaurant module · from hunger to receipt

Six steps. Under two minutes.

This is what the purchase flow looks like in the Restaurant module. The Florist module runs on the same engine, but with its own flow: bouquet, size, card message, delivery day and recipient, payment. See the Florist module →

For en blomsterbutik kan du læse om kravene til en blomsterwebshop; for kiosk og food-to-go har vi en guide til online bestilling på tankstationen.

01

Pickup or delivery

The guest first chooses how the food should get there. Opening hours, closing days and delivery zones by postcode determine what can be chosen at all.

02

The menu

Categories, images, prices. Sold-out items are marked, and a category with a time window, such as lunch or weekend, only appears within its window.

03

The item is customised

Size, required choices such as protein and a drink, add-ons with and without a surcharge, and removal of what the guest does not want. The price follows every choice.

04

Complete the order

After each item the system suggests what usually goes with it. That is where the basket grows, not by raising prices.

05

Payments

Card 53%, Apple Pay 39%, Google Pay 5%. Cash on collection is 4% and can be switched off if you do not want it.

06

The kitchen

Receipt on the printer and the order on the kitchen screen in the same second. The guest gets their receipt, and you have the order in the dashboard afterwards.

The Restaurant module · two ordering flows

Same menu. Two ways of asking.

In the Restaurant module, ordering comes in two versions. The basket, the checkout, the payment, the kitchen and the dashboard are identical; the only difference is how the guest makes their way through the menu. That is a bigger difference than it sounds.

Version 1

The classic menu page

The whole menu on one page. The guest scrolls, taps an item and gets a single sheet with every choice gathered: protein, drink, add-ons, quantity. One tap and the item is in the basket.

It is built for the person who knows what they want. They know number 34, they scroll past the rest, and they are done in under a minute.

  • A category menu that follows as you scroll
  • A product sheet with every group at once
  • Offers and campaign prices at the top of the menu
  • A basket that floats down the page with you

Status: this is the version every one of our restaurants runs today. Every single order in the figures above came through it.

Menukortet på en kundes eget domæne: kategorier øverst, varer i et gitter med billede, beskrivelse og pris.Produktarket: billede til venstre, og til højre alle valggrupper (Protein og Sodavand, begge påkrævet) med Tilføj til bestilling nederst.

Screenshots from elitepizzaogkebab.dk, September 2026

Version 2 · premium

The guided flow

The same menu, but instead of one long sheet the system asks one question at a time, like an ordering kiosk at McDonald's. Choose a size. Choose a side. Choose a drink. Anything else?

Nobody writes the flow by hand. The rule is one sentence: a choice group that must be answered becomes a question, and everything else becomes customisation. Marqus' rolled kebab menu gives two questions. A café with no required choices gives none, and that is the right answer, not a shortcoming.

  • One category at a time instead of one long scroll
  • One question at a time, with images and a price per choice
  • “Customise”: remove or double up on ingredients
  • Upsells suggested after each item, not just in the basket
  • Same checkout: choose pickup, eat in or delivery, and a time

Status: ready. Say the word and we switch it on for your site. You will be among the first to run it, and we follow the numbers closely together with you.

Price: Included in your agreement for now. We would rather get it out there and see what it does to the basket.

Kategorien Pizza åbnet som sin egen skærm med 25 varer i en liste.Produktarket: Roma 110 kr. med fire størrelser og knappen Tilpas.Kassen: Afhentning, Spis her eller Levering, tidspunkt, kundeoplysninger og Betal 113 kr.

Screenshots from the ordering flow, Marqus Pizza Grenaa

The differenceClassicPremium

Navigation

ClassicThe whole menu in one scroll

PremiumOne category at a time

Choices on the item

ClassicEvery group on one sheet

PremiumOne question at a time

Best for

ClassicRegulars and short menus

PremiumNew guests and large menus

Upselling

ClassicSuggestions after each item

PremiumSuggestions after each item + required choices shown with a price

Basket, checkout, payment

ClassicIdentical

PremiumIdentical

Status

ClassicIn service at all our restaurants

PremiumReady, switched on by request

Pricing

ClassicIncluded in the rate

PremiumIncluded in the agreement for now

Under the bonnet

This comes with it, whichever module and version you use.

Items with variants

The same item in several sizes, each with its own price and its own choices.

Required and optional choices

With or without a surcharge, and the price follows every choice.

Offers and campaign prices

On the whole order, a category or a single item, with a start and end date.

Upselling

“Complete your order” suggests what usually goes with the item.

Opening hours and closing days

Ordering closes by itself, and the customer is told when you are back.

Categories with time windows

Lunch only at lunchtime, morning coffee only in the morning. No manual tidying up.

Sold out with one tap

The item greys out in the webshop instead of being ordered and then rejected.

Pickup, eat in and delivery

Your own delivery zones by postcode, or Wolt Drive for food if you do not drive yourselves.

Ordering ahead

The customer can choose a pickup time later today or on another day.

Receipt and order SMS

The customer is notified when the order is received and when it is ready.

Order screen and receipt printing

Epson, Star and ordinary ESC/POS printers over network or Bluetooth.

Five languages

Danish, English, German, Swedish and Norwegian across the whole ordering flow.

See the full list on the pricing page: 195 features, and none of them cost extra.

Your domain

The ordering belongs in your name.

Your own domain is not decoration. It is the difference between the customer googling you or a marketplace next time, and between being able to contact them afterwards or not. In the Restaurant module, 3 out of 4 of our customers run on their own domain.

We host the site, and products and campaigns can be changed quickly, centrally for a whole chain or locally in the individual store.

See what it has done for them →

Know-how for your day-to-day

Read more in our guides

Online ordering for petrol stations and kiosks

Food, coffee, pickup and campaigns for regular customers.

See all articles and guides →

Next step

Try it before you make up your mind.

We set up your own range so you can shop your own products and see the difference. Restaurants get the menu in both versions. It is without obligation, and you do not sign anything.

Or call: 61 10 00 83 · sales on weekdays 10–16