WalletPlus“New customer 10%”
10% for first-time customers, applied automatically in the basket with no code. The discount cost DKK 8,049 in total.
310new guests
DKK 78,726on their first order
109of them have come back
DKK 42,528ordered since
← All casesPizza · Holstebro · since 2004
Havanna Pizza Bar
Four times the online sales in two months. The town's pizzeria swapped an expensive ordering platform for its own webshop, and we run the marketing.
havannapizzabar.dk ↗4 ×online sales per month
537orders in the first two months
40 %of revenue from returning guests
−56 %in fees compared with the old platform
- Customer
- Havanna Pizza Bar
- Sector
- Pizza, takeaway and delivery
- Town
- Holstebro, Grønsgade
- In town since
- 2004
- Own domain
- havannapizzabar.dk
- Live since
- August 2026
- Menu
- 54 dishes in 10 categories
- Running
- Ordering · own delivery · loyalty club · campaigns
Online sales per month, with the month before the switch as 1 ×. The figure before was provided by Havanna, August and September are measured in our system. Out of respect for Havanna we show the growth, not the amounts.
The starting point
An expensive platform that didn't sell
Havanna has been baking pizza on Grønsgade in Holstebro since 2004. Online sales went through an ordering platform, and most orders still came by phone, over the counter and through Just Eat and Wolt.
The platform took 5% of every order plus DKK 500 a month. Card fees came on top, and getting started with equipment cost DKK 4,000. Havanna didn't get help when they needed it, and there was no way to send an offer to guests who had ordered before.
What we built
Their own webshop on their own domain
The whole menu, 54 dishes in 10 categories, is on havannapizzabar.dk with photos and online payment. The domain is connected and registered with Google, so the site can be found when people in Holstebro search for pizza.
We supplied the equipment and the receipt printer, set up delivery for Havanna's own drivers and trained the staff on the system.
The system they run today
Ordering, own delivery and loyalty club
53% of orders are delivered by Havanna's own drivers, on average 2 km from Grønsgade. Guests get a text when the order is received and can order up to seven days ahead.
Almost half pay with Apple Pay or Google Pay, and the loyalty club gives points on every order.
Where the sales come from
New guests and orders that moved home
Part of the sales are brand-new guests: 310 came in through the new-customer offer alone. Others used to order by phone, over the counter or through Just Eat and Wolt and now order directly from Havanna.
That means fewer orders over the phone, and Havanna now knows who its guests are. 91 of the 387 guests in August and September ordered again, and they accounted for 40% of revenue.
What we did
Eight things we set up for Havanna
Havanna's job was to bake pizza. We handled the rest, from the menu and equipment to the campaigns sent in their name.
- 01
Own webshop
The whole menu on havannapizzabar.dk with online payment: card, Apple Pay and Google Pay.
- 02
Photos
Photos of the food and the restaurant on the site, so guests can see what they are ordering.
- 03
Domain and Google
Havanna's own domain is connected, and the site is registered with Google so it can be found.
- 04
Delivery
Delivery zones with Havanna's own drivers. Guests can also order up to seven days ahead.
- 05
Equipment and printer
We supplied the equipment and the receipt printer, so orders print straight in the kitchen. Guests get a text when the order is received.
- 06
Training
We trained the staff on the system.
- 07
QR codes and flyers
Print that sends guests straight to the webshop instead of the phone or a portal.
- 08
Campaigns
We plan, write and send the text and email campaigns to Havanna's own guests.
The result
Four times as much online
In the very first month online sales were 2.8 times higher than before the switch. And most of it comes in while Holstebro decides on dinner.
Orders per hour in August and September 2026. Friday is the busiest day with 19% of orders, followed by Saturday with 17%.
387guests ordered in August and September
DKK 255average per order
53 %of orders are delivered by their own drivers
48 %pay with Apple Pay or Google Pay
What it costs
Fees are more than halved
The old platform took 5% of every order plus DKK 500 a month, and card fees came on top. On the same sales, Havanna pays 56% less with us, before the card fees are even counted.
4 × the sales, −56% in fees More sales through their own webshop and a smaller bill for every order.
August · same sales, two platforms
Old platform100 % +
WalletPlus43 %
At least 57 % lower fees
September · same sales, two platforms
Old platform100 % +
WalletPlus44 %
At least 56 % lower fees
The comparison is calculated on the same sales: the old platform at 5% of sales plus DKK 500 a month, excluding the card fees (+) that came on top. WalletPlus is everything Havanna has paid us: order fees including card payments, card surcharges and text confirmations to guests.
Marketing we run
Three campaigns on their own customer list
The list grows with every online order. Havanna didn't have that on the old platform. We plan, write and send the campaigns in their name.
“10% every day”
A standing offer on the whole menu that gives guests a reason to order directly from Havanna instead of calling or going through a portal.
113orders with the offer
63of them from new guests
DKK 24,098sold with the offer
DKK 2,398given in discounts
Text and email
The offer sent to Havanna's own guests. The texts and the discount cost about DKK 2,100 together.
392texts sent
393emails sent
52orders on the campaign
DKK 9,332in sales over 11 days
How it went
From agreement to 711 orders
- June 2026
Set-up begins
Menu, photos, domain, delivery and equipment.
- 2 August
First online order
“New customer 10%” goes live the same day.
- 19 September
310 new guests later
The new-customer offer ends.
- 2 October
10% every day
A standing offer on the whole menu.
- 5 October
First text and email
To Havanna's own guests.
- 15 October
711 orders, 494 guests
Since the first order on 2 August.
“We used to pay for everything, including getting started, and we didn't sell much online. Now we sell four times as much. WalletPlus set it all up, sends the campaigns for us, and when we call, they pick up the phone.”
Kassim Hamad · owner, Havanna Pizza Bar
About the figures. Orders, guests, fees and campaign figures come from our own systems for paid orders from 2 August to 15 October 2026. Sales and fees on the old platform were provided by Havanna. Out of respect for Havanna we show total sales as growth and fees as percentages, not in kroner. Returning guests are guests with more than one order in August and September. Campaign figures are orders where the offer was used. The service fee at checkout is paid by the guest and is not included in Havanna's fees. The figures are shown with Havanna's written approval.
Next step
What could it mean for your restaurant?
We look at your own numbers and show you what you can save and how much more you can sell. You get the numbers whether you say yes or no.
Or call: 61 10 00 83 · support every day 10–20